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Hollywood’s Recession Hedge: Lean on IRL Businesses

Hollywood’s Recession Hedge: Lean on IRL Businesses

Hollywood’s recession hedge: lean on irl businesses

Hollywood’s blockbuster season is over and the bottom has dropped out of the movie industry. Studios are slashing budgets, laying off staff, and selling assets in a scramble to survive. But as bleak as things look, there may be one saving grace: business from in-person events like trade shows and conventions.

In recent years, Hollywood has turned to events to bolster its bottom line. For example, the number of films released in China exploded after the government started subsidizing box office admissions. And last year, Hollywood hosted a record number of global events: 1,700 in all, according to data provider IREX. That’s up from 1,500 in 2016 and 1,300 in 2015, according to IREX research cited by Deadline Hollywood. Why? Events offer Hollywood a way to extract value from its intellectual property while also creating new opportunities for merchandising and other marketing ventures.

But will this strategy work when studios can no longer rely on big budget blockbusters? For one thing, studios have been relying on blockbusters so heavily that they may not have had much of a choice when it comes to cutting back on production

Why Hollywood is turning to

real-world businesses to keep production afloat

Its own businesses to keep the lights on during its recession.

Hollywood’s Recession Hedge: Lean on IRL Businesses
Posted by: Rebecca Ward
When Hollywood was faced with the recession in 2008, it turned to its own businesses to help keep the lights on. Recently, however, the industry has turned back to relying on movie tickets and movie stars to generate revenue. Why?

The answer is twofold. First, the global economic downturn has caused many people in Hollywood to lose their jobs. Second, film studios are now spending less money on movies due to decreased box office receipts. This means that Hollywood needs other sources of revenue in order to stay afloat.

One way that Hollywood is generating revenue is by licensing its intellectual property abroad. For example, Marvel Comics licenses its characters to be used in films produced in other countries, and Paramount Pictures licenses the rights for films based on Harry Potter and Star Trek. In addition, Hollywood is also selling digital downloads of films and television shows.

Another way that Hollywood is staying afloat is by partnering with companies outside of the entertainment industry. For example, Google has invested $500 million into stem cell research company Vertex Pharmaceuticals and Staples Inc

How celebrities are using their

IRL businesses to survive the recession.

Hollywood’s recession hedge: Lean on IRL businesses

If you’re a celebrity and you want to make sure your income doesn’t take a hit during the recession, consider setting up your own business. That’s what a lot of Hollywood’s top stars are doing, and it’s paying off. Here are five of them:

1. Oprah Winfrey
Oprah started her OWN network in late 2008 and has since become one of the most successful entrepreneurs in television history. Her channel is now available in over 100 million homes worldwide. In addition to her own show, Oprah also owns magazine franchises including O, The Oprah Magazine and Harpo Productions, which produces TV shows like “The Real Housewives of Atlanta” and “The Talk.” Forbes estimated that Oprah’s net worth was $2 billion as of September 2010.

2. Ashton Kutcher
Ashton started his venture capital firm A-Grade Investments in 2006 with two friends from college. Since then he has invested in over 50 businesses, including companies like Foursquare and Airbnb. He also created a production company called Two

Hollywood’s Recession Hedge: Lean on IRL Businesses

Hollywood is finding new ways to keep its businesses afloat during the current recession. Studios are turning to their in-house production companies, filmmakers are looking for new ways to monetize their films, and actors are finding work in commercials and television shows. In some cases, these businesses have even outpaced the movie industry’s overall decline.

Some studios have turned to in-house production companies to create new content. In early 2009, 20th Century Fox formed Fox Creative Group, which will be responsible for producing films and television series. Similarly, Warner Bros. formed Warner Bros. Pictures Group in 2008 in order to produce movies and television shows independently of the main Warner Bros. studio. These groups allow studios to bypass the Hollywood system’s traditional distribution channels, which can be costly and slow to respond to market changes.

Filmmakers are also looking for new ways to monetize their films. For example, Quentin Tarantino released “Inglorious Basterds” on DVD and Blu-ray as well as through digital downloads shortly after its theatrical release in 2009. This strategy allows Tarantino to make money from sales now instead of waiting for a box office return later on.



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